This online course introduces students to the fundamentals of marketing through the practical lens of message, image, audience, and content creation. Students will learn how organizations understand markets, identify audiences, develop value propositions, craft persuasive messages, and communicate through visual and digital media.
The course uses message development and visual communication as accessible ways to study core marketing concepts, including consumer behavior, segmentation, targeting, positioning, branding, marketing research, ethics, social responsibility, digital marketing, and campaign planning. Students will examine how marketing decisions are shaped by audience needs, cultural trends, competitive environments, brand identity, and ethical considerations.
Through real-world examples, case studies, discussions, and applied projects, students will connect marketing concepts to practical communication challenges. The course is designed for students interested in marketing, advertising, communication, entrepreneurship, nonprofit work, social media, content creation, or developing stronger promotional strategies for their own ideas, organizations, or professional goals. No prior marketing, business, or design experience is required.
Students should expect active online participation through scheduled online class meetings, class activities, individual assignments, team collaboration, and presentations. The course is online, but it is not fully self-paced.
Anticipated Credit Equivalencies:
4- Marketing Fundamentals
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Course Reference Numbers
Academic Details
Marketing and Advertising, Business and Entrepreneurship, Non-Profit Management