Content Creation for Social Media explores how digital content is conceptualized, created, distributed, and evaluated across contemporary social media platforms. Students will develop hands-on skills in creating written, visual, audio, and video content while also learning how platform algorithms, audience cultures, and ethical considerations shape visibility and impact. Through applied projects, case analyses, and real-world tools, students will design and execute social media content strategies aligned with organizational goals and audience needs. The course emphasizes experimentation, critical reflection, and data-informed decision making, preparing students to engage thoughtfully and creatively with digital media ecosystems in professional, civic, and cultural contexts.
Anticipated Credit Equivalencies:
4 - Marketing: Social Media Content Creation