Our Online Brand and Style Guide
If you are staff or faculty at Evergreen and need access to the Style Guide, visit our page at Inside Evergreen (login required).
If you are not faculty or staff and you're interested in our style guide or design guidelines, contact us!
Media Contact Information
Evergreen's Name
In addition to reinforcing our own identity, we must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse.
We have established brand name rules governing appropriate use of the college names and acceptable nicknames.
When describing, referring to, listing or referencing Evergreen, only the following names are authorized:
- Evergreen
- The Evergreen State College
The primary brand is the word “Evergreen.” Our full-name logo should not be your first choice. Use that name whenever additional context is needed to differentiate Evergreen from other colleges or universities, or other businesses.
Do not use the incorrect names listed below. These names are not authorized or recognized by Evergreen for referring to the college:
- TESC
- Evergreen State
- Evergreen College
- Evergreen State College
The Evergreen State College—Tacoma
For our program in Tacoma, Washington the following names are acceptable:
- The Evergreen State College—Tacoma
- Evergreen Tacoma
We’ve taken a thoughtful and deliberate path to arrive out our identity. By following these guidelines, your communications will be just as intentional. Using consistent brand names positions Evergreen for a stronger future.