In today’s world, every click, post, and search creates a story, a story that can be understood through data. This course invites students from all backgrounds to explore how digital footprints turn into insights that shape decisions, trends, and online experiences.
You’ll learn how to make sense of data from websites, social media, and apps to uncover what drives people’s choices online. Through hands-on projects, you’ll experiment with real-world tools and techniques used by professionals to measure and improve digital engagement.
Whether you’re interested in communication, psychology, design, or business, this course helps you build the analytical and creative skills needed to understand how people and technology interact. No prior marketing or technical experience required, just curiosity about how the digital world works and how data tells its story.
Anticipated Credit Equivalencies:
4 - Business: Digital Marketing Analytics
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Academic Details
business, marketing