Marketing for Public Service
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In the late 20th century, the corporate world saw a seismic shift: a new focus on doing well by doing good, on making a positive social impact through considerations of people, planet, and profit. John Elkington (founding father of corporate social & environmental responsibility) called it the ‘triple bottom line’. Businesses borrowed heavily from the social conscience of their non-profit, NGO, and government counterparts, who, in turn started to borrow from business marketing practices. And, so began courses like Marketing for the Public Service. In this weekend intensive, students will learn how to apply marketing fundamentals for bringing about desired changes in knowledge, attitudes, and behaviors—and how to do so in the most effective and resourceful ways. The course is specifically designed for those interested in re-structuring programs/re-shaping policy, client/public outreach, and community-based initiatives. The highlight of this short, but immersive course, is the opportunity to work on real-world cases to create strategic plans that address key marketing challenges.
Credits per quarter
- Enhanced Online Learning - This offering requires access to web-based tools, but use of these tools does not displace any face-to-face instruction.
Class Size: 15
Scheduled for: Evening and Weekend
Final schedule and room assignments:
First meeting:Friday, March 1, 2019 - 5:00 pm
March 1-3, 5-9p Fri, 9a-5p Sat/Sun
Located in: Olympia