This course (GD2) is a remote, home-studio intensive and project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create two brand identity style guides. All students will experiment in constructing a brand identity guide for a "coffeeshop concept" and then develop and pursue their own a second brand identity guide for a concept of their choosing. In the process of creating their style guides, students will learn to use Adobe InDesign, add a familiarity with web design, and deepen their knowledge of typography and publication.
Our work together in this course (GD2) will focus on brand identity creation, project development, and digital publication design utilizing Adobe InDesign, an industry standard desktop publishing and page layout software application. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.
GD2 is the second in a three-course sequence (GD1, GD2, and GD3), which builds from developing skills and visual acuity into design-led thinking and making. This three-course sequence emphasizes interdisciplinary design and meaningful design work in a social context. All three courses are designed to engage students across a wide range of interests, from commercial to social and artistic. Assignments support the development of design skills and clear and impactful communication but also invite playful, radical, or conceptual interpretations. The courses move from the fundamentals of effective visual communication (GD1) to direct application work that is focused on design concept creation, brand identity development, and publication design (GD2) to capstone work in student-originated visual identity development, web design, and the creation of a professional digital portfolio (GD3).
In order to participate in this remote-learning course, students will need access to a laptop or desktop computer (new enough to run Adobe software), digital camera (phone is fine), access to the internet, and a flat working surface. We will use the course site Canvas and meet on Zoom. Synchronous participation in the four hours of class is required, and students can expect to spend an additional 6-8 hours per week completing assignments. Students successfully completing the requirements for this course will earn 4 credits in Graphic Design: Brand Identity and Print Publication.
Graphic Design 1 (or equivalent: Introduction to Graphic Design)
Course Reference Numbers
Independent artist/designer, publication design, textile design, web designer or administrator, publication or corporate design, social entrepreneur, arts fundraiser or agent, market researcher, design researcher or manager
Students can expect to spend $80 on textbooks and supplies.