Business Management in Creative Industries
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Management is rapidly changing to meet the challenges of the 21st Century. The global music, publishing, and visual art markets now intersect with new social and communications media like Twitter, TikTok, and Instagram. Big tech companies, big data, and artificial intelligence are reshaping our lives, work, and organizations. The COVID-19 crisis has further accelerated the rate of social, organizational, and economic changes in the practices of creative management.
This program covers business management for creative industries, organizational behavior, intercultural communication, professional uses of social media, and event planning. Learn how organizations of all kinds--commercial, nonprofit, and hybrid ones like B-corporations--depend upon clear communication across differing cultural norms, values, and attitudes.
Successful creative organizations are very good at recruiting highly creative people, putting them in positions that encourage and enable productivity, and retaining them. We will pay attention to awareness building and nourishing creativity at a personal level. Creativity requires critical thinking and challenging conventional wisdom. We'll do some myth-busting about the creative process, such as the idea that experts know everything and sudden flashes of insight dubbed the "light bulb" moments.
Through role-playing exercises, simulations of actual cross-cultural communication scenarios, we'll practice and acquire fluency in the cross-cultural communication skills. Real-world examples of the roles of founders, managers, and team members in nurturing creative enterprises will come to life via guest talks and podcasts from around the globe. Cycling between convergent and divergent thinking is one approach we will use for idea generation, evaluation, and small group projects.
In the Fall Quarter we'll cover the foundations of managerial practice, individual level understanding and management skill-building, elements of creative management, and case studies. Fall projects will be determined by student interest: entrepreneurial work or a business math course via the Changemaker Initiative or CELTC (the college's Center for Entrepreneurial Leadership and Transformational Change), individual or small group research or service learning projects, or creative projects by arts students with established skills in the visual, media, or performing arts.
In the Winter Quarter we'll move on to more advanced topics in contemporary management such as international organizational behavior, managing global teams, conflict and crisis management, and ethics and public service in international contexts. Small group projects will pursue topics chosen by students themselves such as studies of women in entrepreneurship, obstacles and opportunities for entrepreneurs from diverse backgrounds, case studies in management and in social entrepreneurship.
This offering will prepare you for careers and advanced study in:
Management, Entrepreneurship, International Business, Global Nonprofits, Community Organizations, Communications, Creative Professions, and the Visual, Media, or Performing Arts.
Credits per quarter
- Fall Complete Online Learning - This offering delivers all of its instruction online.
- Winter: Enhanced Online Learning - This offering requires access to web-based tools, but use of these tools does not displace any face-to-face instruction.
Class Size: 50
Located in: Olympia