Business Entrepreneurship Fundamentals

Fall 2018
Winter 2019
Freshman - Senior
Class Size: 46
16 Credits per quarter
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In this introductory program, students will develop the skills and insight needed to conduct and understand the relationship between business and society and how business practices, such as innovation, quantitative and critical analysis, ethics, sustainability, entrepreneurship, management, and leadership influence outcomes. Factors that are key to business success will be explored from different perspectives and stakeholder views. The program includes fundamental work in entrepreneurship, leadership, management, ethics, quantitative work, economics, accounting, income taxes, financial statement and ratio analysis, as well as the concept of time value of money. We will read texts such as Goldratt and Cox’s The Goal , Sheryl Sandberg's Lean In , and Levitt and Dubner's Freakonomics, as well as other fundamental business texts that will enhance the skills necessary for conducting business, as well as running nonprofits .

In fall quarter, the program includes four credits of basic undergraduate statistics, which will serve as a foundation for further work in advanced social sciences, including graduate programs (e.g., an MBA or MPA) requiring statistics. Through seminar texts, daily readings from the Wall Street Journal , independent research, movies, speakers, field trips, group projects, workshops, business plan and other student presentations, students will examine business and finance from a variety of viewpoints. Seminar texts include books representing entrepreneurship, innovation, management science, finance, marketing, ethics, and management.

During winter quarter, students will work in small groups on formally proposed, extensive independent projects focused on improving their analytic skills. They will be required to analyze a compelling problem or issue centered on our primary themes of economically successful businesses. The research includes the formulation of a business plan and will conclude with a multimedia presentation. Students will also cover forecasting, linear programming, decision analysis using tree diagrams, and queuing theory from the field of management science.

Upon successful completion of the program, students will be better equipped to understand how a successful business operates and to work with financial data and procedures in the conduct of business and public policy. They will also be better prepared for the quantitative requirements of businesses and governments.


Enrollment Conditions

New students accepted in winter.

Fall 2018 Registration

Course Reference Numbers

Fr (16): 10114
So - Sr (16): 10115
Winter 2019 Registration

Signature Required

Students must have previous study in statistics (four credits) and financial accounting (four credits) and read Covey's Seven-Habits , Jim Collin's Good to Great , and Friedman and Mandelbaum's That Used to be Us by the start of winter quarter.  Contact Dion Gouws ( for more information. If the statistics and accounting requirements are satisfied then a follow up phone conversation will be conducted to determine if the three texts above are adequately covered. 

Course Reference Numbers

Fr (16): 20067
So - Sr (16): 20068

Academic details

Fields of Study
Preparatory For

business, management, and government service.

Maximum Enrollment
Class Standing


In Person or Remote
Hybrid (F)
Hybrid (W)
Time Offered
Schedule Evergreen link
see Schedule Evergreen for detailed schedule

First Meeting

Purce Hall 3 - Lecture


Date Revision
2018-05-30 This program now accepts students of all class levels.
2018-04-30 This program requires faculty approval to join in winter quarter.