This Style Guide sets the standards for Evergreen’s brand and design products.

The following rules should be followed for all posted logos, signage, electronic, and printed materials.

Brand Names

When describing, referring to, listing or referencing The Evergreen State College, only the following names are authorized:

  • Allowed The Evergreen State College
  • Allowed Evergreen

Unauthorized Brand Names

Listed below are incorrect names. These names are not authorized or recognized by Evergreen for referring to the college:

  • Banned Evergreen State
  • Banned TESC

Evergreen’s customized internal dashboard is called Allowed Calling it Banned MyEvergreen is the incorrect name.


The following logos are authorized only for use on Evergreen materials. See the usage notes below for more details on rules for using the logos. Use them as given. Do not modify the logos in any way.

Stacked Type Version

Official Evergreen Logo

Allowed The stacked type logo is based on the welcome sign you see when entering the campus. This logo can be used with or without the location underneath.

With Location

Without Location

Wide Version

Official Evergreen Logo—Wide

Allowed The wide logo can be used in place of the former “Big G” logo. A distinct version of this logo with the location is available. Do not simply add it on yourself.

With Location

Without Location

Usage Notes

If you are an official representative of Evergreen and would like a specific version of the logo, consult the graphics team. There are a number of variations prepared to fit your needs; if you don’t already have what you’re looking for, ask the graphics team to see what already exists.

Do not modify the logo in any way without express consent from Evergreen. Logo spacing guidelines


Do not combine other elements with the logo. When combined with other elements, allow enough space around the logo. Imagine that the lowercase e can fit between the logo and other elements.

What Not to Do

  • Official Evergreen Logo—Long, missing brand mark

    Banned Do not separate parts of the logo. (This logo is missing the tree mark.)

  • Official Evergreen Logo—Wide, missing location

    Banned Do not separate parts of the logo. (This logo has had its location deleted. This logo has a distinct design without the location, so use that version instead.)

  • Old, “Big G” Evergreen logo

    Banned Do not use the Evergreen “Big G” logo. It is out of date.

  • Evergreen favicons 

    Banned Do not use the “Little E” logo. It is reserved for our favicon only.


Evergreen uses a standardized color palette in order to unify branding between print and web and to create an experience that is consistent, intuitive, and distinctly Evergreen.

There are a few guidelines to keep in mind when using colors.

  • Avoid using reversed-out text—in other words, do not use light text on a dark background unless you don’t want anybody to read what you’ve written. It causes eyestrain and lowers reading comprehension.
  • Avoid putting text on bright background colors. Use light, desaturated colors instead.
  • Do not mix colors from the old color palette. They are deprecated.

Evergreen Neue is the official green. Evergreen Old Style is the former green color, and it can still be used when Evergreen Neue doesn’t work (e.g. if there is not enough contrast) or as an accent color.


For printed materials, use the following Pantone colors, or 4-color process alternates.

Evergreen Neue Evergreen Old Style
  • PMS 377
  • CMYK (58, 22, 100, 4)
  • PMS 574
  • CMYK (65, 44, 90, 36)


On the web, use the following color declarations.

Evergreen Neue Evergreen Old Style
  • #64933a
  • hsl(92, 43%, 40%)
  • #46502b
  • hsl(76, 30%, 24%)

Advanced web color tables with more colors and lighter and darker variations are available for reference.


As of 2013, Evergreen marketing uses three primary typefaces:

  • Avenir Sample Avenir (LT Std)—this is the standard typeface for Evergreen and is even used in the logo
  • Minion (Pro) Minion Sample
  • Chaparral (Pro)Chaparral Sample

If you don’t have these fonts:

  • In place of Avenir, use Helvetica, or, failing that, Arial
  • In place of Minion or Chaparral, use Times or Times New Roman