This Style Guide sets the standards for Evergreen’s brand and design products.

The following rules should be followed for all posted logos, signage, electronic, and printed materials.

Brand Names

When describing, referring to, listing or referencing The Evergreen State College, only the following names are authorized:

  • Allowed The Evergreen State College
  • Allowed Evergreen

Listed below are incorrect names. These names are not authorized or recognized by Evergreen for referring to the college:

  • Banned TESC
  • Banned Evergreen State
  • Banned Evergreen College

The Evergreen State College—Tacoma

For our program in Tacoma, Washington the following names are appropriate:

  • Allowed The Evergreen State College—Tacoma
  • Allowed Evergreen Tacoma

How to Make an Em Dash

  • On a Mac: Type option + shift + hyphen.
  • In Windows: Type alt + 0151.
  • On an iPhone or iPad: Hold down the hyphen key and choose the last, longest dash.

In the first list item, be sure that Tacoma is offset by an em dash (see aside), not one or more hyphens. Also note that spaces should not be placed around the dash:

  • Banned The Evergreen State College--Tacoma
  • Banned The Evergreen State College — Tacoma
  • Banned The Evergreen State College, Tacoma

my.evergreen.edu

Evergreen’s customized internal dashboard is always written out in full:

Allowed my.evergreen.edu

Do not call it:

  • Banned my.evergreen
  • Banned MyEvergreen
  • Banned My

Logo

The following logos are authorized only for use on Evergreen materials. See the usage notes below for more details on rules for using the logos. Use them as given. Do not modify the logos in any way.

Stacked Type Version

Official logo of The Evergreen State College

Allowed The stacked type logo is based on the welcome sign you see when entering the campus. This logo can be used with or without the location underneath.

With Location

Without Location

Wide Version

Official logo of The Evergreen State College—Wide

Allowed The wide logo can be used in place of the former “Big G” logo. A distinct version of this logo with the location is available. Do not simply add it on yourself.

With Location

Without Location

Get a Logo for Your Division, Office, or Service Center

Sample signatureSignatures act as your “logo” for uses specific to your division’s needs, including envelopes, stationery, and special events. If you would like a signature for your materials, contact Marketing & Communications. Do you think you still need a new logo? Come talk to us before creating your own, soliciting work from students, or hiring a third party.

  • Banned Do not design your own logo.
  • Banned Do not create your own signature. Get an official version from Marketing & Communications.
  • Banned Do not use a signature if your audience doesn’t explicitly need that information. Use the regular logo instead. In most cases, you should use the school’s logo. Not your signature.

Evergreen’s Official Seal

Evergreen’s official seal—For official use only

The seal of The Evergreen State College is intended for use in official documents or applications and by permission only. Contact us for more information.

Usage Notes

If you are an official representative of Evergreen and would like a specific version of the logo, consult the graphics team. There are a number of variations prepared to fit your needs; if you don’t already have what you’re looking for, ask the graphics team to see what already exists.

Do not modify the logo in any way without express consent from Evergreen.

Logo spacing guidelines

Spacing

Do not combine other elements with the logo. When combined with other elements, allow enough space around the logo. Imagine that the lowercase e can fit between the logo and other elements.

What Not to Do

  • Official Evergreen Logo—Long, missing brand mark

    Banned Do not separate parts of the logo. (This logo is missing the tree mark.)

  • Official Evergreen Logo, mark only

    Banned Do not separate parts of the logo. (The logo mark does not have enough recognizable context to stand alone.)

  • Unofficial Evergreen Logo

    Banned Do not modify the logo in any way. This is the school’s identity, not just another graphic to toy around with. Please respect it.

  • Unofficial Evergreen Logo

    Banned Seriously, do not modify the logo in any way.

  • Old, “Big G” Evergreen logo

    Banned Do not use the Evergreen “Big G” logo. It is out of date.

  • Evergreen favicons

    Banned Do not use the “Little E” logo mark. It is reserved for our favicon only.

  • Evergreen web only logo

    Banned Do not use the long version of the logo. It is reserved for use on the website only.

  • Example of a bad custom signature

    Banned Do not create your own custom signature or logo. Instead, contact Marketing & Communications—who have already done the work for you—to get yours.

Color

Evergreen uses a standardized color palette in order to unify branding between print and web and to create an experience that is consistent, intuitive, and distinctly Evergreen.

There are a few guidelines to keep in mind when using colors.

  • Avoid using reversed-out text—in other words, do not use light text on a dark background unless you don’t want anybody to read what you’ve written. It causes eyestrain and lowers reading comprehension.
  • Avoid putting text on bright background colors. Use light, desaturated colors instead.
  • Do not mix colors from the old color palette. They are deprecated.

Evergreen Neue is the official green. Evergreen Old Style is the former green color, and it can still be used when Evergreen Neue doesn’t work (e.g. if there is not enough contrast) or as an accent color.

Print

For printed materials, use the following Pantone colors, or 4-color process alternates.

Evergreen Neue Evergreen Old Style
  • PMS 377
  • CMYK (58, 22, 100, 4)
  • PMS 574
  • CMYK (65, 44, 90, 36)

Web

On the web, use the following color declarations.

Evergreen Neue Evergreen Old Style
  • #64933a
  • hsl(92, 43%, 40%)
  • #46502b
  • hsl(76, 30%, 24%)

Advanced web color tables with more colors and lighter and darker variations are available for reference.

Typography

As of 2013, Evergreen marketing uses three primary typefaces:

Typographic samples
  • Avenir (LT Std)—this is the standard typeface for Evergreen and is even used in the logo
  • Minion (Pro)
  • Chaparral (Pro)

If you don’t have these fonts:

  • In place of Avenir, use Helvetica, or, failing that, Arial
  • In place of Minion or Chaparral, use Times or Times New Roman