Evergreen’s Brand Names

In addition to reinforcing our own identity, we must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse.

To that end, we have established brand name rules governing appropriate use of the college names and acceptable nicknames.

When describing, referring to, listing or referencing Evergreen, only the following names are authorized:

  • Guideline
    Evergreen
  • Guideline
    The Evergreen State College

The primary brand is the word “Evergreen.” Our full-name logo should not be your first choice. Use that name whenever additional context is needed to differentiate Evergreen from other colleges or universities.

Do not use the incorrect names listed below. These names are not authorized or recognized by Evergreen for referring to the college:

  • Not allowed
    TESC
  • Not allowed
    Evergreen State
  • Not allowed
    Evergreen College

The Evergreen State College—Tacoma

For our program in Tacoma, Washington the following names are acceptable:

  • Guideline
    The Evergreen State College—Tacoma
  • Guideline
    Evergreen Tacoma

How to Make an Em Dash

  • On a Mac: Type option + shift + hyphen.
  • In Windows: Type alt + 0151.
  • On an iPhone or iPad: Hold down the hyphen key and choose the last, longest dash.

In the first list item, be sure that Tacoma is offset by an em dash, not one or more hyphens (see aside). Also note that spaces should not be placed around the dash:

  • Not allowed
    The Evergreen State College--Tacoma
  • Not allowed
    The Evergreen State College — Tacoma
  • Not allowed
    The Evergreen State College, Tacoma

my.evergreen.edu

Evergreen’s customized internal dashboard is always to be written out in full, and all in lowercase:

Guideline
my.evergreen.edu

Do not call it:

  • Not allowed
    my.evergreen
  • Not allowed
    MyEvergreen
  • Not allowed
    My

We’ve taken a thoughtful and deliberate path to arrive out our identity. By following these guidelines, your communications will be just as intentional. Using consistent brand names across audiences and channels will help us position Evergreen for a stronger future.