Evergreen’s Brand Names
In addition to reinforcing our own identity, we must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse.
To that end, we have established brand name rules governing appropriate use of the college names and acceptable nicknames.
When describing, referring to, listing or referencing Evergreen, only the following names are authorized:
- The Evergreen State College
The primary brand is the word “Evergreen.” Our full-name logo should not be your first choice. Use that name whenever additional context is needed to differentiate Evergreen from other colleges or universities.
Do not use the incorrect names listed below. These names are not authorized or recognized by Evergreen for referring to the college:
- Evergreen State
- Evergreen College
The Evergreen State College—Tacoma
For our program in Tacoma, Washington the following names are acceptable:
- The Evergreen State College—Tacoma
- Evergreen Tacoma
In the first list item, be sure that Tacoma is offset by an em dash, not one or more hyphens (see aside). Also note that spaces should not be placed around the dash:
- The Evergreen State College--Tacoma
- The Evergreen State College — Tacoma
- The Evergreen State College, Tacoma
Evergreen’s customized internal dashboard is always to be written out in full, and all in lowercase:
Do not call it:
We’ve taken a thoughtful and deliberate path to arrive out our identity. By following these guidelines, your communications will be just as intentional. Using consistent brand names across audiences and channels will help us position Evergreen for a stronger future.