Free Markets Rock!

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Spring 2018
Credits per quarter

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Taught by

management science, statistics

Marketing is a process of customer satisfaction that begins with knowing who the customers and potential customers are and how to meet their needs. A business organization can exist only so long as it fulfills its customers’ needs and wants by accurately identifying and thoroughly understanding them. Therefore, how do we apply critical-thinking skills to business management and marketing? In particular, what is the role of consumer behavior in marketing research? How do consumers’ beliefs, attitudes, and behaviors form and change? What roles do culture and social influences play in marketing?

In the process of answering these questions, students will learn fundamental concepts necessary to understanding factors that influence consumer behavior. They will be exposed to managerial strategies relating to business and to marketing in particular. They will learn the role of consumer behavior and economics in making marketing management decisions. Other topics will include marketing research methods, environmental analysis, market segmentation, product positioning, brand perceptions, marketing mix, and the strategy of running a business. Credit will likely be awarded in business, consumer behavior, consumer economics, and strategy. Our exploration will include lectures, seminars, workshops, films, student presentations, and participation in an online business simulation.

Fields of study: 

This offering will prepare you for careers and advanced study in: business, marketing, advertising, management, and economics

Online learning:
  • Hybrid Online Learning - This offering delivers < 25% of its instruction online, rather than via face-to-face contact between you and your instructors.

Scheduled for: Day

Located in: Olympia

Final schedule and room assignment:

2017-05-16This program is now offered to Juniors and Seniors only.