Entrepreneurship and Business Plan Development

Fall 2014 quarter

Taught by

Allen Jenkins

A successful business idea is one that survives in the market.  However, not all new business ideas are good ones; many are unlikely to succeed, causing serious financial and personal impact on the entrepreneurs who took the chance.  Business planning and analysis aids in selecting those ideas with the highest likelihood of success.  Students will study evaluation techniques for determining the business feasibility of a new idea (business modeling), methods of performing a market analysis and sales estimates with special focus on spotting market trends and opportunities.  Students will learn to appreciate the business plan as an organizational and personal change agent as well as a sales document.  Students will study the details associated with starting a functional new business or organization with a seminal assignment, the writing of a business plan worthy of submission to UW Foster School’s Environmental Innovation Challenge or Business Plan Competition.

Program Details

Fields of Study

Preparatory for studies or careers in

business, management, marketing, entrepreneurship

Location and Schedule

Campus location



Offered during: Evening

Advertised schedule: Thursdays, 5:30 - 9:30 pm


Buy books for this program through Greener Bookstore.

Online Learning

Hybrid Online Learning < 25% Delivered Online:

Registration Information

Credits: 4 (Fall)

Class standing: Freshmen–Senior

Maximum enrollment: 25


Students may register for this course after their time ticket opens during regular registration.

Course Reference Number

(4 credits): 10312

Go to my.evergreen.edu to register for this program.

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