Entrepreneurial Ventures: Logistics, Macroeconomics, Marketing and Strategy


Spring 2015 quarter

Taught by

international business, economics
organizational and business management


introductory business coursework, including basic familiarity with accounting, economics, marketing and/or finance, and some familiarity with MS Excel or spreadsheets recommended.

What is an entrepreneur? What does it take to become an entrepreneur? What is involved in starting up a new venture (for-profit, nonprofit or social)? Where should one focus their attention, and when? Does one stay faithful to the plan, or adapt to a fast-changing environment? And then what? Stay with the budding venture, sell it, or shut it down to move onto something else?

This intermediate program builds on the concepts and tools learned in basic business programs (e.g., Business: Innovation, Stewardship and Change; Entrepreneurship and Economic Development) to provide an introduction to entrepreneurial theory and practice. The focus here is on helping students interested in developing or refining their own individual business plan for a startup venture. Seminar readings will examine advanced topics and approaches to entrepreneurship. In addition, lectures, workshops and additional readings will focus on the areas of logistics, macroeconomics, marketing and business strategy to examine how theories and practices in those areas are adapted or adjusted for in an entrepreneurial context.

There will be a quarter-long, team-based online business simulation that will build skills in dynamic business strategy making and financial statement analysis. An individual research project, including a draft business plan, marketing plan, feasibility study or critical book review on entrepreneurship (and/or a business discipline) with an end-of-quarter presentation will complete the program. Students should leave the program with a deeper appreciation of emerging issues at the intersection between business and society.

Students entering this program will benefit from having previously completed some college-level studies in business, including basic familiarity with accounting, economics, marketing and/or finance. A basic level of quantitative competence, including the ability to create, use and interpret spreadsheets (e.g., MS Excel), is assumed.

Fields of Study

Preparatory for studies or careers in

creating a business, or working with or consulting with others founding or growing their own businesses. It should also help those interested in pursuing advanced studies in business, economics, and/or the social sciences, or seeking employment in the private sector, government or non-profit organizations.

Location and Schedule

Campus location



Offered during: Day


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Online Learning

Enhanced Online Learning

More information about online learning.

Special Expenses

Students will pay approximately $50 (direct to the publisher) for an individual license to participate in a team-based, online business simulation. A downloadable student manual (pdf file) is generally included at no additional fee with purchase of the license.

May be offered again in



Date Revision
April 16th, 2014 New opportunity added.

Registration Information

Credits: 16 (Spring)

Variable Credit Options

8-12 credit options available.

Class standing: Sophomore–Senior

Maximum enrollment: 50


Course Reference Numbers

So (16 credits): 30270
Jr (16 credits): 30271
Sr (16 credits): 30272
So - Sr (1-16 credits): 30273

Go to my.evergreen.edu to register for this program.

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