Alumni Entrepreneurs

Peter Yribia, BA/2000


Hysteria Sex-Positive

Type of Business

Sales and Related

Date of Operation


Description of Business or Organization

Hysteria is Colorado's only tasteful, upscale, female- friendly and independently-owned sex shop. Hysteria is the exact opposite of the sleazy sex shops of the past. We go out of our way to welcome people of all genders, sexual orientations and tastes. Our motto is: "Pleasure For its Own Sake." We believe in celebrating the life-affirming and inherently pleasurable nature of sex. Hysteria is focused on education and health. We stock books and videos on a variety of subjects and we are the only adult store in the region that carries 100% non-toxic merchandise.

Contact Information

114 South Broadway
Denver, CO

How did Evergreen prepare you for your professional life?

To quote Buckminster Fuller, "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Evergreen opened my mind to unique possibilities in a way that a more traditional college probably wouldn't have. I've wound up in a rather unique line of work. "Sex-Positive Boutique Owner" is not exactly what I thought I would become when I graduated in 2000. But when my wife and I first stumbled on the idea, I was open to it because Evergreen taught me how to "build a new model that makes the existing model obsolete." I did some very out of the ordinary stuff in my classes at Evergreen and I was given a lot of room to pursue my own projects. Without learning to trust my capabilities in that way, I don't think I would have taken the leap of faith required to open my own business - which I've done twice now.